Find a New Audience!
Find a New Audience!

If you’ve spent a bit of time teaching English in China, chances are you’ve started a blog by now. It’s a fantastic way to share your travel stories with people who care about you, and if you’re really good at it, you might even earn a little 零用钱 (língyòng qián, or pocket-money).

Starting a niche blog makes you part of a small community, and it’s not uncommon for bloggers in the same niche to guest post on each other’s sites. If you’re not guest blogging already, here are five reasons you should start:

  1. It’s a 双赢 (shuāng yíng, or “win-win”) situation! Guest blogging is great for both parties. The host site gets a fresh voice, and the guest blogger has the opportunity to…
  2. Find a new audience: If your blog is really popular, guest blogging is a perfect opportunity to reach even more readers in the same (or similar) niche. If your blog doesn’t get as much traffic as you’d like, it’s an ideal way to….
  3. Gain more followers: Blogging can be a lot of fun, but let’s face it – you’re writing travel blog because you want readers, and you want people to subscribe to your blog. Successful bloggers usually distribute their posts on Twitter, G+ and Facebook, so guest blogging can help you quickly gain followers on your Social Media accounts as well. But your reasons don’t have to be completely selfish; you may want to guest blog so you can….
  4. Give back something valuable: When I talk to prospective teachers about teaching jobs in China, they typically want to know as much about the job and the city as possible. The problem is, it’s not always easy to find information about cities except Beijing and Shanghai. Stumbling on a blog from an expat living in Chongqing, Ningbo, or Shenyang can be a huge relief for someone thinking about relocating there for a year or more! Photoblogs are an awesome way to tell a story, and theme based blogs (food, adventure travel, nightlife) are also attractive to readers looking for specific information about a particular place. Theme based blogs are a good way to make you an authoritative voice on a subject, which is valuable for….
  5. Networking: The blogging community tends to be full of like-minded people, and perhaps more importantly, a blog can almost instantly connect you with people in your niche. Often the most effective way to secure a job is through weak ties, and building a vast social media presence will increase your exposure to potential future employers. (But make sure your social media presence doesn’t do anything that might make an employer think twice about hiring you!).

If all these reasons aren’t enough, this might be a compelling reason to guest blog: Five Unexpected Things Happen When You Blog Frequently

I’ve listed a few reasons you should consider guest blogging – can you think of any others? We’d love to hear your thoughts!

AND (you saw this coming), if you’d like to become a guest blogger for ESL Suite we’d love to have you! We’re interested in photoblogs, ESL lessons and teaching tips, and anything else in general that might captivate our readers (and yours!).

To become a guest blogger at ESL Suite, email us at: info@eslsuite.com.  Write “Guest Blogger” in the subject line, tell us a bit about yourself, and send a link for your blog!

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3 thoughts on “5 Reasons You Should Be Guest Blogging

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